CaBRE License ID:01522539
Expiration Date:03/16/2022

How to Be a Great Broker?

Being a great broker is really not all that difficult. You would think that this is just a marketing ploy, but it really isn’t. Brokers are out there to sell the next big apartment – they have a rather uncertain, but nice lifestyle overall.

Even a single sale will get you ahead if you are a broker. You will be able to soon afford your own place. While a person may need to be a bit ‘salty’, a good broker will look past the sales pitches. Talk the facts to you and explain what specific challenges your clients can expect.

Yet, they may not be full of young people and be considered a ‘retirement part of the city’. There are all sorts of things to do around as a broker. Some people will naturally focus on just selling about anything.

How to Be a Great Broker?

From experience, the best brokers out there are those who not only try to sell to their clients but also state very specific reasons as to why they are doing one thing over another – why they have taken the customer to a specific property instead of another.

You will want to focus on explaining to everyone what they can expect and what some of the future challenges can be. It’s important to be honest because honesty is the type of strategy that will help you get everything tied up.

Tell Your Clients What They Need to Know

Always focus on things that your clients will want to know. Most brokers believe that since they live in a rather big city, there is really no problem in worrying about their name being tarnished. Yet, a good broker who is also a conscientious broker will always try to provide customers with the most accurate details bout a property and not just let them discover things that they may not be quite happy about.

A good broker will have a preemptive approach. In other words, if there’s a bad thing to announce, there’s no need for secrecy. You can always be honest and forthcoming. Your customers are very likely to appreciate you for your decision to tell them the truth from the get-go.

Besides, if there are some minor problems with a property, such as the plumbing or locks, you can really sort things out very quickly. You can have your agency or previous owner hire an excellent plumbing company and all your troubles will be cleared out of the way.

Working with the best plumbers is a privilege that will not only help you in delivering your sales pitch, but it will also help you boost the overall property price, and that’s just one of the good things.

Address Potential Problems with Potential Buyers

If you want to be a great salesman and a broker, you need to be honest – as we have said multiple times already. If there’s something wrong/bad about the property you are selling, you would do well to tell the customers upfront.

Just let them know. But don’t ever announce something that’s wrong as an irreversible fact. You got to tell the people how it can be fixed and what steps you have already fixed towards the solving of the problem. For example, if you tell people that there’s some mold to be addressed, most people would balk – after all, they are buying a property to most likely live in, they don’t want it being eaten inside out.

But you can always go the extra mile. Ask for free consultations from a mold removal company and see what can be done. Then, you can just give your clients the name of the company and the price that would be needed.

It’s often smart to book free consultations for a property you really want to sell – it’s perhaps a bit unfair to the company, but if there’s a problem with the plumbing, you can then recommend the potential buyers the company that had offered to fix it at a decent price.

People do appreciate this and they are very likely to stick with your advice. To put it simply, everyone is keen on owning a home – if they can just fix the minor problems, there will be no stopping the buyer. So show your customers how to solve all their little worries!